Hipson Investments LLC & Pulseaa.com

This Agreement is made on the Effective Date above between the Service Provider and the Client (each a “Party”, together the “Parties”). It sets out what the Service Provider will do, what it costs, who owns what, and how either Party may end the arrangement.

1. Purpose

The Parties are working together to rebrand the Client’s digital presence, build lead-generation tools, and stand up an outbound and content system, as described in the document titled “The Hipson Investments 6-Month Rebrand, Growth, and Technology Blueprint” (the “Blueprint”), which the Parties acknowledge they have each read.

The Blueprint contains revenue targets and modelled figures. Those targets describe what the Parties are aiming at and how they intend to sequence the work. Per the box above, they are not a commitment by the Service Provider that any of them will be achieved, and nothing in the Blueprint forms part of this Agreement except as a description of intended scope.

2. Approval by both principals

The Client is co-owned by Michael Hipson and Justin Boulet. This Agreement takes effect only once both have signed, together with the Service Provider. A signature from one principal alone does not bind the Client.

Where this Agreement calls for the Client’s approval of a deliverable, approval from either principal is sufficient, unless that principal says otherwise in writing.

3. Term, evaluation period and renewal

• Initial Term. Three (3) months from the Effective Date, ending 6 November 2026.
• Month 1 evaluation period. Month 1 is a trial. On or before 6 September 2026 the Parties will review progress together. Either Party may then end this Agreement on five (5) business days’ written notice, with no penalty and nothing further owed beyond Month 1’s fee.
• Months 4–6 renewal. The Blueprint runs six months. Months 4 to 6 are an option, not an obligation. At the end of the Initial Term the Parties will review what the work has produced and decide together whether to continue. Continuing requires the written agreement of both Parties — email is sufficient. If neither Party says anything, the Agreement simply ends at the close of the Initial Term.

4. What the Service Provider will do

Month 1 is fixed scope. Months 2 and 3 follow the Blueprint sequence, adjusted by agreement as the work teaches the Parties something.

5. What the Client will do

The schedule above assumes the Client holds up its side. The Service Provider is not responsible for delays caused by the following:

• Timely review. Deliverables sent for approval are treated as approved if the Client has not responded within five (5) business days, so that work is not blocked indefinitely.
• Access. Providing, or promptly arranging, access to domains, DNS, hosting, CRM, analytics and any other account the work needs.
• Source material. Supplying accurate business information, figures, photographs and client references, and confirming anything the Service Provider flags as unverified.
• Sales follow-up. Contacting and working the leads the system produces. The Service Provider builds the pipeline; the Client closes the business.

6. Fees and expenses

• Service fee. A flat $600.00 per month, covering all Service Provider labour under this Agreement.
• Schedule. Month 1 on execution of this Agreement; Month 2 on 6 September 2026; Month 3 on 6 October 2026. Renewal months, if any, are billed on the same monthly cycle.
• Third-party costs are the Client’s. Apollo.io, domain registrations, secondary sending domains, email warm-up tools, hosting, CRM seats, stock or generated media licences and similar subscriptions sit outside the flat fee and are paid by the Client directly. The Service Provider will not commit the Client to any paid third-party service without asking first.
• Late payment. If a payment is more than ten (10) business days late, the Service Provider may pause work on written notice until it is settled. Paused time does not extend the Term.

7. Ownership of the work

What the Client owns

On payment of the fees due for the month in which it was produced, the Client owns outright the custom work made for it under this Agreement: brand assets, written copy, site code and configuration, redirect maps, the audit tool as configured for the Client, and content drafted for the Client.

What the Service Provider keeps

The Service Provider keeps everything it brought with it or uses across clients: pre-existing and proprietary code, component libraries, generalised prompts and agent designs, diagnostic templates, and its methods. The Client gets a perpetual, non-exclusive, royalty-free right to keep using those where they are embedded in the delivered work.

Portfolio use

The Service Provider may describe this engagement and show the public-facing work in its own portfolio. It may not publish the Client’s confidential information, figures, or client names without written permission.

8. Confidentiality and data

The Service Provider will encounter sensitive material: payroll data, employee counts, plan designs, commercial terms and the Client’s employer relationships. The Service Provider agrees to keep all of it confidential, to use it only to perform this Agreement, never to sell or share it, to apply reasonable security practices, and to return or destroy it on request when the engagement ends.

No identifiable client of the Client appears in any public case study, testimonial or marketing material without that client’s own written permission, obtained by the Client.

This obligation survives the end of this Agreement.

9. Regulatory and compliance responsibility

This matters more here than in an ordinary marketing engagement, because the Client is a licensed insurance and financial practice.

• The Service Provider builds marketing materials. The Client is responsible for obtaining any review or approval those materials require from its broker-dealer, carriers, Ameritas, FINRA or any other regulator or supervising body, before they are published or used.
• The Service Provider is not a licensed insurance producer, investment adviser, attorney or accountant, and nothing it produces is regulatory, legal, tax or investment advice.
• The Client is responsible for the accuracy of any figure, claim, credential or client reference it supplies or approves for publication.
• Generated imagery. The Parties acknowledge that some photographs on the site are AI-generated, including staged images depicting the principals, produced from headshots the Client supplied. These are illustrations of how the firm works, not documentary records. The Client confirms it consents to the use of the principals’ likenesses in this way and will tell the Service Provider promptly if it wants any such image withdrawn.

10. Limitation of liability

Each Party’s total cumulative liability to the other under or in connection with this Agreement — in contract, tort or otherwise — is capped at the total fees actually paid by the Client to the Service Provider under this Agreement.

Neither Party is liable to the other for indirect, incidental, special or consequential loss, including lost profits, lost business, lost data, or any regulatory or tax penalty assessed against the Client or its customers.

Nothing in this Agreement limits liability for fraud, wilful misconduct, or anything else that cannot lawfully be limited.

11. Ending the Agreement

• Either Party may end this Agreement at the Month 1 evaluation point, as set out in Section 3.
• Either Party may end it immediately if the other commits a material breach and has not fixed it within five (5) business days of written notice.
• On termination the Client pays for work performed up to the termination date, and the Service Provider hands over the Client-owned work in Section 7, together with access to any account created for the Client.

12. General

• Independent contractor. The Service Provider is an independent contractor, not an employee, partner or agent of the Client, and has no authority to bind the Client.
• Governing law. The laws of the State of Texas. Venue is Harris County, Texas.
• Entire agreement. This document is the whole agreement between the Parties on this subject and replaces any earlier proposal or discussion, including the services agreement contained in the earlier rebrand proposal dated 6 August 2026.
• Changes. Any change must be in writing and agreed by all three signatories. Email is sufficient.
• Severability. If any part is unenforceable, the rest stands.
• Counterparts and electronic signature. This Agreement may be signed electronically and in counterparts. The Parties consent to doing business electronically and agree an electronic signature is as binding as ink, consistent with the federal ESIGN Act and the Texas Uniform Electronic Transactions Act.